Correction: This article has been changed to correct a misattribution of the first quote.

Two weeks ago, I attended the Mass Technol­ogy Leadership Council’s “unConference” in Boston. There, a number of venture-capital partners partici­pated in a panel discussion billed as the “Top 5 things a VC thinks (but rarely shares).” Some of these “things” apply directly to the way lawyers should pitch themselves to prospective clients.