There is another social media metric for law firms to take notice of. Forget about your number of Twitter followers, LinkedIn connections or Facebook “likes.” The new standard in judging your social media influence is your “Klout” score. To find out what yours is, just head on over to Klout.com and enter your information from LinkedIn, Facebook, Twitter or any other major social media site and you will see your Klout score from 1-100.
In practical terms, your Klout score is a measurement of your influence on others in the social media space. Let me explain what that means. If you share 10 tweets in one day that nobody reads, nobody comments on and nobody retweets or re-shares, your klout score would fall. If you share a great new article that is retweeted by more than a dozen people, or liked by a hundred people on Facebook, your Klout score will increase substantially.
