That’s the marketing tactic adopted by the University of Dayton School of Law this year. Accepted students who take the time to tour the law campus before they enroll will receive $1,000 toward the cost of textbooks during their first year, the school announced on Feb. 1.
The purpose of the offer is twofold, according to Janet Hein, assistant dean and director of admissions and financial aid: It will help new students defray the cost of their legal education (annual tuition is $33,280 and textbooks generally cost an additional $1,000 to $1,500 per year) and expose more prospective students to the law school in hopes that they enroll.
