While all law schools seem to be launching naming rights campaigns to raise funds these days, St. Thomas University School of Law in Miami has taken the concept to a new level.

Not only is the small private law school selling naming rights to its school for $10 million, it is also offering donors the opportunity to have their names plastered on the student center, law library, conference room, annexes, breezeways, classrooms, instructors’ offices and a new “Center for Global Justice and Dialogue.”

The bathroom, however, is not for sale.

“The genesis of this is the law school is about to celebrate its 25th anniversary next year, and this is the first serious concerted fundraising effort we have launched,” said Al Garcia, dean of the law school.

A $10M price tag

The naming rights fundraising campaign was launched one year ago.

And while the big enchilada — the naming of the law school for $10 million — is still up for grabs, the school has had considerable success selling off pieces of the school, raising about $600,000 so far.

Several months ago, alumnus Dan Dolan donated $100,000 in memory of Kenneth Feldman, a popular criminal law professor and former director of pro bono services.

The gift will be used to fund the Ken Feldman Center for Student Affairs, which will be formally dedicated on Feb. 17.

Then, last month, alumnus Alex Hanna donated $250,000 to name the school’s law library. Hanna previously donated $25,000 to name the law school’s main entrance.

Other donations include $50,000 from attorney Pat Cordero for a breezeway, $25,000 from Phil and Denise Gerson for the law school conference room, $10,000 from Miami-Dade Judge David Gerstein for the moot courtroom atrium, $10,000 from Sean Greene for the law school walkway and $10,000 from Michael P. Rudd for the student affairs walkway.

Smaller options

Other, smaller gifts will be used to name classrooms and faculty suites, said Mark Casale, director of alumni affairs and major gifts.

Casale said he’s confident that the school will be able to sell naming rights to the school by the anniversary next year.

He spends much of his time flying throughout the country to meet with wealthy alumni and has several parties interested in having the law school named after them.

“The alumni feel that, because they’re so successful, they want to give back something,” Casale said.

“They have fond memories of the law school; they feel indebted to the school,” he added.

But hasn’t the economy hit lawyers? Apparently not, according to Casale.

“The economy is hitting hard everywhere, but there are attorneys in all walks of life doing well,” he said.