Christopher Mattei, the plaintiffs’ lead counsel, continued to drive home his point that Free Speech Systems, Alex Jones’ company, was using Google Analytics to track the popularity of the lies about the Sandy Hook shooting, and used that information for profit.

Google Analytics is a way to track web traffic. Mattei went back to questioning Brittany Paz, an attorney and the corporate representative for Free Speech Systems, about Inforwars’ use of Google Analytics.