Marketing a law firm has been a challenging proposition during the pandemic, with offices closed and clients working in their homes. To help strengthen client relationships, one Washington, D.C., firm enlisted the help of two popular celebrities this year. And it’s already worked to boost client business.

Arent Fox’s leader conducted live interviews with author Malcolm Gladwell and actor-turned-travel host Stanley Tucci about light-hearted topics before a Zoom audience that included clients and potential clients. To the Am Law 200 firm’s surprise, thousands of people tuned in, some in watch parties, to hear their thoughts on quarantine life.