Arent Fox has named a new chair, Tony Lupo, who plans to bring the same energy to running the firm that he does to his fashion, entertainment and technology practice representing some of the biggest brands in the world, including Discovery Channel, Diane von Furstenberg, Tesla and Elon Musk.

Lupo said he will be focused on further expanding the firm’s entrepreneurial, industry-specialist approach to developing clients and practicing law. What distinguishes Arent Fox from other firms, Lupo said, is a focus on knowing its clients’ business and industry.