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Recently, Andrew Smith, director of the Federal Trade Commission’s Bureau of Consumer Protection, stated in the American Bar Association’s Antitrust magazine that one of its priorities would be to “combat bad practices in the lead generation market.” Smith suggested the FTC was concerned about the entire ecosystem’s bad practices and went further to indicate that the FTC would address the entire lead generation market—not just the lead generators; but also, the purchasers and end users of the leads. Additionally, the Consumer Financial Protection Bureau settled a lawsuit with a lead generator for bad and illegal practices. In that suit, CFPB v. D&D Marketing, the defendants were required to pay a stiff penalty and faced corporate and personal industry bans.

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