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The fax machine, pagers and disposable cameras. All were once innovative marvels, but today they are mostly discussed with wonder as you explain to children that they ever existed. The pace of change in the legal market is also nothing short of spectacular, despite our industry’s reputation for sticking to “tradition.” But while technology is undoubtedly a significant driver, many seem to be overlooking the rest of the innovation story.

All law firms should expect their people to drive new ideas into everyday business and they should encourage creative thinking throughout their organizations and with their clients. They should also increasingly look at innovation as being tied to their clients and their talent.

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