Data breaches and cyber attacks are front-page news at an alarming rate. Additionally, other types of crises spin out of nowhere, most often relating to financial, personnel, organizational and natural disasters. For many companies, it’s not a matter of if you experience one of these crises, but rather, when. Statistics indicate that the number of organizations that have experienced a crisis is one out of every two U.S. companies.

Focusing resources on preventing crises such as breaches is critical but having a communication and response plan in place is equally important. After all, a poorly executed response can have long-term impacts on your reputation. Customers are more focused on data protection and privacy than ever before. Research shows they stop buying from companies who have a cyber breach for at least the short term, if not forever.