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Thomas Giordano Thomas Giordano

One of the most important factors that determine the success of a law firm is its brand. The brand tells potential clients why they should select a particular law firm, a decision that is often made within minutes. If the brand does not speak to a potential client, they will move on, looking for a law firm that speaks to them on both a personal and professional level. Building a successful brand for your law firm involves more than a fancy logo. It is about making your law firm stand out and creating credibility. This can be done through the law firm’s website design, video marketing, free content and active social media channels among other factors.

Let’s start at the beginning. To build your law firm’s brand, you need to consider what makes your law firm stand out, why clients should listen to you over other attorneys, and how you differ from your competitors. Your law firm’s brand should build loyalty and trust with your clients regarding your areas of expertise. While there are certain terms that most law firms will include, such as “excellent service,” “a reasonable fee structure” and “knowledgeable,” these terms will not set you apart and are generic at best. At every step of the way, keep the client in mind. If we take our firm, Pond Lehocky Giordano, as an example, our message is clear. We state on our landing page that we want to keep things simple for our clients and fight for them.

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