X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
innovation light bulb - Credit: Romolo Tavani/Shutterstock.com Credit: Romolo Tavani/Shutterstock.com

With the vast majority of U.S. states now permitting law firms to use trade names as their official moniker, leaders at younger and midsize boutique firms say a more aerodynamic firm letterhead—instead of a list of each equity partner’s last name—helps to distinguish firms in a crowded practice area while promoting a more egalitarian work culture.

This premium content is locked for
Mid-Market Report subscribers only.

Already have an account?
Interested in customizing your subscription with Law.com access?
Contact our Sales Professionals at 1-855-808-4530 or send an email
to [email protected] to learn more.

Justin Henry

Justin Henry covers business news and trends at law firms, with a particular focus on the Pennsylvania market. Reach him at [email protected] or on Twitter @jstnhenry87

More from this author

 

Federal Taxation of Intellectual Property TransfersBook

Federal Taxation of Intellectual Property Transfers bridges the gap between intellectual property law and tax law by explaining how to achieve capital gains tax treatment...

Get More Information
 
 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.