COVID-19 upended law firm marketing, and forced firms to bulk up on the digital side of marketing. Gone were the in-person conferences, client events and in-person meetings. Instead, according to this article from Patrick Smith for The American Lawyer, firms—particularly large law firms—focused on webinars, paid LinkedIn campaigns, and podcasts.
Smith was reporting on Good2BSocial’s annual Social Law Firm Index, a study conducted since 2013 that examines how law firms use social media including LinkedIn and Facebook, and provides rankings based on thought leadership, search engine optimization, etc.
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