There’s been a lot of talk over the past year about the trend towards allowing law firms to use trade names, and what impact that’s going to have on the industry. Last month, an ethics rule in New Jersey that required the name of a lawyer in the firm be included in the name, was changed, eliminating that requirement.

But as David Gialanella points out in this excellent analysis piece for the New Jersey Law Journal, don’t expect firms to suddenly rush out and re-brand themselves.

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