As society finds its way among a transformed professional framework and upended business plans in a COVID-19 world, law firms must re-evaluate their plans for building intrinsic value. Strategic marketing budget management creates opportunities for growth that go beyond simply attaining the status quo to positioning law firms for long-term success.
CFOs, executive committees, and other law firm leaders confront the dilemma of how to promote their services at a time when personnel and technology are under heightened pressure to perform, while revenues and budgets are in flux.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]