As society finds its way among a transformed professional framework and upended business plans in a COVID-19 world, law firms must re-evaluate their plans for building intrinsic value. Strategic marketing budget management creates opportunities for growth that go beyond simply attaining the status quo to positioning law firms for long-term success.

CFOs, executive committees, and other law firm leaders confront the dilemma of how to promote their services at a time when personnel and technology are under heightened pressure to perform, while revenues and budgets are in flux.

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