Editor’s Note: This is the first part of a two-part series on how client relations and business development professionals can help law firms adapt their client communications strategies during the COVID-19 pandemic and beyond.

As soon as it became clear that the staff and attorneys at his law firm were going to need to vacate their offices and spend an extended stretch working remotely because of COVID-19, Jim Jarrell, chief marketing and business development officer at New Jersey-based Norris McLaughlin, gave a simple piece of advice to the firm’s lawyers: call your clients.

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