As the coronavirus pandemic continues to impact the global community, lawyers are asking me whether engaging in business development activities is permissible right now. It’s a reasonable question—for many of us, the idea of “selling” or asking people for business feels unseemly and opportunistic when so many are suffering human and economic loss.

Is it Okay To Develop Business During a Time of Crisis?

While it is absolutely true that lawyers must be sensitive to the current situation, the simple answer to that question is YES. It’s completely appropriate to pursue business development even now. Why? Because existing and prospective clients still need support and guidance, perhaps now more than ever. They need legal counsel they can trust.

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