Over the past year we’ve seen large law firms target markets—like Boston—that haven’t had a big Am Law 100 presence and build out new offices, often with lawyers from midsize firms. But where are the opportunities for mid-market firms?
While it depends on the state, one possibility are areas centered around state capitals. Why? Many of them, while still urban, tend to be much smaller than the state’s largest cities, so while there are plenty of potential clients, they are solidly mid-market. Couple that with lobbying and regulatory work tied to the state government, and it can be fertile ground.
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