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*Editor’s Note: This is the first in a two-part series about how law firms, specifically midsize firms, approach sales and business development—functions that are intertwined with, but distinct from, marketing. The first part looks at why the distinctions are crucial, and why considering the use of sales staff is important. The second part will focus on the varying dynamics that exist at firms when it comes to direct client interaction.

Marketing the Law Firm: Business Development TechniquesBook

Marketing the Law Firm: Business Development Techniques examines how marketing
can improve client satisfaction and increase the bottom line for both corporate
and consumer practices.
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