The adoption of technologies by law firms is representative of the way the firm itself functions and is reflective of the firm’s organizational culture as a whole. The presence—or lack thereof—of technologies also affects law firm recruiting and retention.

At this year’s Legal Marketing Association Mid-Atlantic Conference, three professionals—Roy E. Sexton, senior manager, marketing of Clark Hill; Rachel Shields Williams, senior manager, experience management of Sidley Austin; and Terra Liddell, chief marketing officer of Finnegan, Henderson, Farabow, Garrett & Dunner—discussed technology’s influence on associate recruiting and retention.

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