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**This is the second in a two-part series about law firm rebranding. It focuses on what the rebranding process entails. The first part focused on what factors prompt midsize law firms to rebrand.**

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David Gialanella

David Gialanella, Bureau Chief, has been with the New Jersey Law Journal since 2010, covering business of law, litigation, legislation and various other topics. In his current role, he is responsible for the Law Journal's print and web products. Reach him at dgialanella@alm.com.

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