The ABA has revised Model Rules of Professional Conduct 7.1 – 7.5 relating to lawyer advertising. It has been a long time coming; a small step in the right direction. Our industry still has much work to do to modernize rules on lawyer communications, as it often moves at a snail’s pace in a race dominated by stallions.
Will Hornsby, a leading expert on legal ethics who was with the ABA for 30 years, cautioned, “It’s important to remember that the ABA rules only become effective if and when the individual states pass them. I would hate to see law firms and legal marketers rely on the changes before they are officially adopted.”
Changes to the ABA Model Rules for Advertising
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