Perhaps I spend too much of my time talking to Am Law 200 litigators. 

When I hear the words “mock jury” and “focus group,” I start picturing hotel conference rooms, expensive video monitoring equipment, and pricey teams of jury consultants standing behind two-way mirrors. 

Plaintiffs firm Ratzan Weissman & Boldt designed a room in their Coconut Grove office to conduct focus groups and mock juror research. Courtesy photo Plaintiffs firm Ratzan Weissman & Boldt designed a room in their Coconut Grove office to conduct focus groups and mock juror research. Courtesy photo