It’s easy to tell when someone wants publicity for filing a lawsuit—they issue a press release or tweet or hold a press conference, or maybe just pass on a copy of the complaint with a “you-didn’t-get-this-from-me-but-I-thought-you’d-find-it-interesting” (hint hint) note.

But what if a famous plaintiff wants to minimize attention? That can be much trickier to pull off. For a lesson on how to do it well, you might look to Vanessa Bryant and her ace litigation team led by Munger, Tolles & Olson chair Brad Brian.

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