More than 60 retailers, restaurant chains and movie theatres in the past week have been hit with cookie-cutter class actions in the Southern District of New York testing a novel legal theory: that the merchants’ gift cards violate the Americans with Disabilities Act because they don’t have writing in Braille.

We’re talking Nordstrom and Macys; CVS and Walgreens; Regal Cinemas and AMC Entertainment; McDonalds and Burger King; Whole Foods and Trader Joes; Home Depot and Bed Bath & Beyond; Petsmart and Build-a-Bear; Olive Garden and Applebee’s.