A Dallas attorney has lodged a fraud suit against the online legal marketing company FindLaw, alleging he was duped into thinking they would create a unique website for his new law firm but instead provided one that was “cookie cutter” and “unimaginative.”

Rogge Dunn, a civil litigator and principal of the Rogge Dunn Group, alleges in recent petition filed in a Dallas County Court of Law that he was prepared to hire a different company to create a new website for his firm, but a FindLaw salesperson talked him out of it, claiming its competitor had created few websites for attorneys while FindLaw had created thousands of them.