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By Marcelo Salup | April 25, 2024
By prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.
7 minute read
By Meg Pritchard | April 24, 2024
In a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.
8 minute read
By Isha Marathe | April 23, 2024
Kevin Iredell, the chief marketing officer at Lowenstein Sandler, said that client-facing chatbots are likely to replace the law firm website search box.
6 minute read
By Chris Rossi | April 19, 2024
With the systems now readily available and easily implemented, there is no reason for firms of all sizes not to capitalize on tracking marketing ROI.
7 minute read
By Thomas Spigolon | April 17, 2024
Mona Bhalla managed a 130-member department charged with regulating New York state's life insurance industry.
3 minute read
By Michael Marciano | April 15, 2024
One of the state's largest firms has doubled its footprint in Westport to serve clients throughout lower Fairfield county.
2 minute read
By Thomas Spigolon | April 15, 2024
"[Generative AI] does help the smaller firm punch above its weight on projects and matters that require a lot of people," said John Polson of Fisher & Phillips.
6 minute read
By Dan Packel | April 11, 2024
The debate over how to refer to legal industry professionals without law degrees isn't a new one, and it maps onto larger concerns about a "caste system" in Big Law.
6 minute read
By Thomas Spigolon | April 9, 2024
King & Spalding also ranked among the top 25 in LSEG's rankings of deals in the Americas this year.
4 minute read
By Dave Poston and Kaden Jacobs | April 5, 2024
To effectively navigate this politically charged period, attorneys must take into account several key considerations, leveraging real-world examples to make their message resonate.
4 minute read
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