Venture capitalists have long predicted the “disruptive” potential and massive earnings to be found around online legal services technology. Consumer-facing online legal services providers like Avvo, LegalZoom, and Rocket Lawyer have attracted some of the most impressive venture funding in the legal technology space to date in spite of a number of red flags and roadblocks raised by state courts and bar associations about potential ethics violations posed by such companies.

Avvo’s recent announcement that it would be acquired by online media and e-commerce company Internet Brands seems like the next big indication that investors are right. Avvo will now sit alongside online legal brands like, Nolo and Martindale-Hubbell, as well as nonlegal brands like WebMD, under the Internet Brands umbrella.

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