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You’ve probably heard about the two trendy “A” words of legal technology: analytics and artificial intelligence. But for all the talk, there is still vast confusion about the differences between AI and analytics and why you might choose one or the other (or both) to support your legal practice. A recent New York Times piece talks about the two technologies interchangeably, and I have sat on dozens of panels where so-called experts regularly confuse the technologies.

The confusion is understandable, likely owing to the staggering number of legal technology companies that claim to provide analytics or artificial intelligence solutions. Stanford’s CodeX Techindex, a project to identify and categorize all legal technology companies, lists over 70 legal analytics companies. What’s lost in all the talk and excitement is an understanding of the basic differences between the technologies and how to evaluate their potential value.

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