From the fracas over who owns the rights to Oculus Rift to privacy and intellectual property concerns brought to light by games like Pokémon Go , virtual reality (VR) and augmented reality (AR) are running into a host of legal issues. And the technology is becoming increasingly popular.

At the “Immerse Yourself: Creative Experiences Through Augmented and Virtual Reality” session of the 2017 American Bar Association New York annual meeting, speakers highlighted how museums and artists are increasingly turning to VR/AR to create immersive art installations. And even in this space, VR and AR use comes still with its fair share of legal risks.