If you weren’t already intrigued by the ability of companies like Facebook and Google to recognize the faces of friends and connections in photographs, imagine that capability on a much larger scale. Advanced Discovery is betting it has figured out a way to do this, deploying an algorithm that can recognize tens of thousands of faces. What’s more, the company has already made the technology available through popular e-discovery platforms like kCura’s Relativity and Ipro’s Eclipse.

Advanced Discovery is confident in the novelty of its technology. As part of a larger strategy around patenting what it defined in a statement as “an entirely new class” of technology, Advanced Discovery announced on July 5 that it has filed a patent for its facial recognition software.