Social media is now an integral of most business marketing. Marketing managers are routinely charged with posting regular updates to company accounts on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Medium and a plethora of new emerging social media platforms as part of a standard business development strategy.
While tools that allow marketing managers to post content across multiple platforms make their jobs easier, these tools also create a whole other set of headaches for compliance officers charged with retaining business communications across platforms. Data compliance and archiving company Actiance recently introduced support for Hootsuite, a popular social media management platform allowing users to post content to multiple social mediums at once as a means to help companies use cross-platform publishing tools and still meet their compliance policies.
