Two terms virtually never associated with one another are “celebration” and “e-discovery,” though taking one look around kCura’s Relativity Fest might make them seem synonymous. An annual conference organized around kCura’s Relativity, an e-discovery ecosystem, the event unfolds more like a party than a legal technology conference: In place of a podium is a stage more fitting for a rock concert, with the backdrop of a giant high definition screen playing a synchronized dance more befitting a Gap commercial than e-discovery. With a stage presence more suited to an Apple conference and a presentation like a TED Talk on e-discovery, company CEO Andrew Sieja kicked off three days of user presentations, followed by nights of parties at places like the Chicago Field Museum, which kCura just happened to reserve that night.

“Hence why we call it fest,” Sieja tells me in a phone conversation weeks after the event. “In many ways, it’s a thank you to our end users” to “show them a good time.”