In 1994, a 26-year-old Greg Siskind was looking to open shop as a solo immigration attorney in Nashville, Tennessee. A recent law graduate, Siskind had little credibility, a small geographic market, and a limited community of immigration practitioners from which to draw mentorship.

Siskind started researching and writing articles about immigration law and posting them online at visalaw.com, a website he created to boost his legitimacy in the immigration law community. “I thought that website would be a way to build some credibility as an expert,” Siskind explained.