At the Atlanta Association of Legal Administrators’ annual conference on Wednesday, Matt Homann, CEO of Filament and founder of Invisible Girlfriend, provided tips on dealing with risk-phobic attorneys while pushing for a more innovative firm.

1. Create a culture of sharing ideas.

Good ideas often go unvoiced when people are afraid of being responsible for the consequences of failure. “It feels a lot easier to fail alone,” Homann said. “In the startup community failure is a badge honor. In the legal community its not.”

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