Any good marketer knows that content creation and SEO best practices are king when it comes to attracting visitors to a website. But the adage “if you build it, they will come,” doesn’t always apply in the vast world of law firm websites.
While law firm marketers are churning out more content than ever, the in-house counsel they are writing to are reading fewer blogs, according to a new report released by communications firm Greentarget and consulting firm Zeughauser, which reveals that few law firm marketers have documented content strategies.
