The realization that all companies will inevitably experience a data breach at some point exposes the need for a strong communication strategy to preserve a company’s reputation. More than 70 percent of global organizations are expected to experience a breach in the next three years.
Is it therefore essential for companies to understand the latest issues and trends that impact the PR/legal dynamic in a crisis? Should crisis managers better understand the dynamics in protecting reputational assets during a crisis through crisis communication? How about understanding how stakeholders will react to a crisis and how people will react to crisis response?
