“Over the last few years, there has been a dramatic shift in the change in law firms structure, hiring and process needs,” says Toni Minick, director of product management with LexisNexis’s InterAction team. “Law firms are increasingly hiring from outside of the legal industry for senior level business development roles, and these new hires come from backgrounds that just expect better tools to support the processes they are tasked with implementing.”
LexisNexis believes it has the capacity to deliver those targeted tools, and it plans to fill that need through the introduction of Business Edge. This new module for the LexisNexis Interaction CRM product line is billed as the first-ever opportunity and pursuit management tool designed for large law firms.
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