This isn’t your father’s—or even your older brother’s—privacy and security. With the introduction of Big Data concerns, and cyber breaches seemingly in the news every other day, data privacy and protection are truly entering a digital age.

“Early on, when TiVo started collecting data, people weren’t really used to the idea of your television collecting data,” said Matthew Zinn, senior vice president, general counsel, corporate secretary, chief privacy officer of TiVo Inc. “Things have changed so dramatically that now we look benign.”

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