In the cloud-based law practice management (“LPM”) arena, there is no shortage of new and innovative platforms to choose from. Time and billing, matter management, CRM: these features have become standard, meat-and-potatoes stuff in LPM technology. Developers are now moving far beyond them, to incorporate some pretty exciting functionality, streamlining not just your matters’ documents and information, but also the organizational, communication, and workflow components of your practice: Your law firm, and everything that happens in it, wrapped up in a single application. What more could you ask for in seeking the most efficient way to run your practice? Law practice management, meet legal productivity, or, as the San Diego developers have dubbed it: social practice management. Welcome to MyCase (www.mycaseinc.com).

Social practice management is a clever catch phrase for a product that performs practice management functions in a social networking environment, thereby streamlining the process and maintaining an overview of the matters in your office at all times. Each matter is entered into the system with the standard features. MyCase adds the ability to create a group, comprised of attorneys, clients, necessary staff, and any others involved in the case (i.e., expert witnesses), for the matter.