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Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture window will show how important they are with a corner office and nice view. Still other attorneys feel that creating dark shadows improves their credibility when discussing their area of law by creating a mood. Let’s get right into it. They’re all wrong. Before I explain why, let me tell you about the lighting equipment I use. I bought my lights at http://www.skaeser.com: reasonbly priced and good quality. Total price with tax and shipping was about $750. Does that mean you need to spend this much to light up your videos? Absolutely not. I know people who use regular fluroescent lamps and ordinary floor lamps. Here’s the key when lighting: Regardless of what type of lighting you use, make sure you have plenty of it! Nobody will watch your videos if it’s dark. Your goal is not to create mood lighting. You want to capture a viewer’s attention. A dark video will lose instant credibility and the viewer will click elsewhere, never to return. I guarantee it. I use a softbox, which is a fluroescent bank of lights sheathed in an opaque material that allows light to softly shine through. You do not want a spotlight in your face. The lights are positioned at 45 degrees to each side of you to eliminate shadows on both sides of your face. When I have the time, I also use a hair light, which is a small fluroescent light attached to a boom pole that points directly over my head, pointing at, you guessed it, my hair. Why use a hair light? It illuminates the top of my head and gives added contrast to the background. I also like to use a small light to illuminate my background. Otherwise it looks too dark. THREE LIGHTING TIPS

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