If a case is covered in the news media, it will also be covered in the Internet’s social media.

The term social media now encompasses a vast range of online participatory content not only on social and professional networking sites, but also through reader comments on message boards and in wikis and through video- or photo-sharing networks. The Internet has drastically changed the news media landscape. There has been a massive shift to blogs and citizen-generated journalism. Web 2.0 (first coined in 2005 to describe new ways of using the Web and “harnessing collective intelligence”) is a sociological and technological evolution in the mass communications landscape.