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In today’s global economy based on electronic communications, Web sites present invaluable opportunities for sales and marketing. As technology continues to evolve and Web sites become more sophisticated in their reach and design, plaintiffs will seek to establish jurisdiction in New York over out-of-state defendants under Civil Practice Law and Rules §§ 301 and 302(a)(1) on the grounds that a site’s existence and content are sufficient to demonstrate doing business or transacting business in New York.

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