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Colin Coleman, a business attorney in Needham, Mass., uses the networking siteLinkedIn to build professional relationships and make introductions. Beverly Hills, Calif.-based Victoria Pynchon, who recently launched a commercial-litigation mediation practice, likes the wayFacebookmimics a neighborhood and allows people to get to know her. And Southern California entertainment lawyer Richard Jefferson maintains a MySpacepage to ensure his clients consider him cutting-edge.

 
 

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