With a host of new state data privacy laws coming online in 2025, this year is sure to test organizations’ compliance capabilities more than ever before. But it’s not just local laws that data privacy professionals are keeping an eye on. Depending on whom one asks, the prospects for a federal privacy law are either growing or declining with a new U.S. administration and Congress.

It’s likely, however, that some new laws will be enacted to cover the many data privacy issues stemming from the rise of gen AI. After all, deepfakes and digital replicas are only likely to grow, putting pressure on states, regulators and the federal government to rein in its risks and protect intellectual property.