So far, most of the attention devoted to artificial intelligence in the legal profession has been on the substantive legal work of lawyers. With GPT-4 passing the bar exam, it’s hard to argue with its significance.

But potential machine-learning and AI applications to back-office business operations like pricing, billing and invoicing will be just as critical for the business of law firms. The area may not be as flashy as AI-generated brief writing, but it is essential to nurturing client relationships. And it’s ripe for technological innovation.