Are AI tools going to erase the need for marketing experts and content writers in legaltech? The simple answer is no.
May 01, 2023 at 09:42 AM
6 minute read
A lot of conversations have been happening surrounding the release of GPT-4 and the role of AI, in general, in disrupting marketing. In fact, Salesforce’s Fourth Annual State of Marketing research report indicates 51% of marketers are already incorporating AI. Likewise, McKinsey suggests AI applications in the areas of marketing and sales could hold an approximate value of $2.6 trillion!
What really is the impact of AI in marketing within the legal tech space? Let’s explore this closely.
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