Websites and content marketing have always gone hand-in-hand, but AI writing tools like ChatGPT have disrupted that in many industry verticals, including the legal space.

However, law firm website providers and digital marketing agencies don’t have to see it as a threat to their current strategies. At Civille, we plan to continue to rely on our team of legal writers, as we believes there are several reasons why tools like ChatGPT may be bad for law firm digital content.