Law firms are increasingly turning to their marketers, third parties and technology to help market the firm and spur client development. To keep pace with this heightened marketing trend, law firm financial and practice management software provider SurePoint announced on Wednesday it acquired Cole Valley Software, developer of law firm client relationship management (CRM) software company ContactEase for an undisclosed sum.

SurePoint CEO Tom Obermaier said the impetus behind the Cole Valley deal was the increasing pressure midsize firms are facing from Big Law encroaching on their client matters.