California has pioneered data privacy legislation in the United States. The California Consumer Privacy Act (CCPA) became effective in California on January 1, 2020. On the heels of the effective date of the CCPA, Californians voted to approve Proposition 24, a ballot initiative which created the California Privacy Rights Act (CPRA), in November 2020. The CPRA, once it goes into effect on January 1, 2023, will further cement California as the most proactive state in consumer data privacy protection.

However, it’s not only the California government who has raised the bar for privacy protections. California-based tech companies have implemented new privacy features that affect their users worldwide and provide their users unprecedented control over their data. Recently, Google and Apple have both announced new privacy-related features. As exemplified by these new privacy features, right now, private tech companies are setting the privacy rules themselves for their respective devices.